Arnel Cellona
Digital Marketing Strategist
Phone: +63 951 487 4304
Email: info@arnelcellona.com
About Me 
Digital Marketing
Strategy That Drives Results
Hello! I'm Arnel, a results-driven Digital Marketing Strategist based in Davao City. With over 6 years of experience in full-stack development and digital marketing, I specialize in leveraging data-driven insights, SEO best practices, and strategic content planning to boost online visibility and conversion rates for eCommerce and web-based businesses.
What I Do?
SEO & Analytics
I craft SEO strategies and use analytics tools to track user behavior, optimize performance, and improve search engine rankings.
Content Strategy
I develop targeted content marketing campaigns that align with business goals and audience needs to boost engagement and conversions.
Conversion Optimization
I implement A/B testing and conversion funnels that help increase customer acquisition and retention rates across digital platforms.
Cross-Channel Campaigns
I create and manage integrated marketing campaigns across email, social media, and web platforms to ensure consistent branding and message delivery.
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Projects Delivered
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Content Pieces Published
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Positive Reviews
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Satisfied Clients
Education
Build Authority through Strategy
As a Digital Marketing Strategist, I bring together technology, creativity, and data analysis to craft campaigns that connect with audiences and deliver measurable results.
B.S. Information Technology
2014 - 2019
Studied at Davao Vision Colleges, where I developed strong foundations in systems development, analytics, and marketing technologies. Awarded Best On-The-Job Trainee.
SEO & Digital Analytics
2019 - 2020
Completed industry training focused on on-page/off-page SEO, Google Analytics, keyword research, and campaign performance evaluation.
Content Strategy & Branding
2021
Hands-on experience creating content roadmaps, brand messaging, and storytelling techniques for various digital platforms.
Marketing Automation Tools
2022
Gained proficiency in email marketing platforms, customer segmentation, and automation workflows for Mailchimp and CRM integration.
Experience
Digital Marketing Strategist
2019 - Present
Led SEO and content strategies for WooCommerce stores. Executed campaigns that improved organic traffic, enhanced user engagement, and drove eCommerce conversions.
Operations Manager (OSOlink)
2019 - 2024
Managed digital campaigns, coordinated SEO tasks, and analyzed performance reports to enhance online visibility for small to medium businesses.
Freelance Digital Consultant
2019 - Present
Provided strategy consultations and marketing solutions for local and international clients, helping them scale through tailored digital strategies.
Webee Labs / Born Digital Malta
2024 - Present
Executed full-scale marketing integrations for ERP/CRM systems, advised on digital transformation, and aligned technical development with growth goals.
Marketing Skills
SEO Optimization
Google Analytics
Email Marketing
Social Media Ads
Technical Skills
WordPress/WooCommerce
Laravel & React
REST API Integration
Marketing Automation
GET IN TOUCH
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My Photo Gallery
Professional Looks, Personal Style
A curated gallery of self-portraits in formal business attire—highlighting confidence, character, and professionalism in every frame.
